The Mirror / 3am
Mirror Online Style Editor
Successfully and single-handedly launched Mirror Online's first Style channel to which I still contribute regular style content.
Source and write news stories and fashion features as well as creating bespoke regular 3am style franchises including: The Mirror Beauty Awards, celebrity video hair how-to's and shopping guides, backstage LFW trend reports, FREEam big prize social media competitions, red carpet galleries and live blogs.
Negotiated a commercial partnership with ShopStyle as well as commissioning work to celebrity columnists, the Daily Mirror and Celebs on Sunday teams.
The Mirror mission: To create great, unique, must-share-it content for our 19million + users (while not taking our fashion too seriously)...