SENIOR content EDITOR

An award-winning, commercially-minded Editor with more than a decade’s experience across digital and print within the fashion and beauty industry. I am highly proficient at both implementing and adapting content strategy across platforms and categories, alongside the management responsibilities of leadership and effective budgeting. Extremely detailed-orientated, I perform particularly well to deadlines and am an expert in content optimization, helping to evaluate, evolve and harness brand identity consistently across platforms.

I believe that authentic, engaging content is the first step in building brand loyalty and better understanding an audience in real-time - as well as ensuring that clever, prescriptive ideas cut through all the noise. Brand communication is a role I feel tremendously passionate about and I pride myself on creating engaging and innovative content that effectively bridges the gap between commercial and consumer. Most recently I was Editor-in-Chief of Look magazine and Look.co.uk where I ran multi-faceted campaigns, deciding everything from corporate communications and strategic marketing to creative media, distribution, brand ownership, and team management across social, digital and print.

BRANDS

“Gilly is an excellent editor and multi-platform content creator, capable of leading large creative teams delivering strategic editorial, native and commercial content to the highest standards. She is a pleasure to work with and would be an asset to any business.”

— TRISH HALPIN Marie Claire E-I-C