I am a commercially-minded, well-connected Editor and Senior Brand Consultant with over a decade’s experience in cross-platform brand storytelling within the fashion and beauty industry.

With a background in magazine journalism and bespoke consultancy, I have worked with some of the UK’s most trusted publishing authorities (including: Marie ClaireGraziaELLEInStyle) as well as leading consumer brands (including: ASOSL’Oreal; Schwarzkopf and T.M.Lewin) and am an expert in content optimization and transformation across creative media, e-commerce and social media - helping brands to better evaluate, evolve and harness their identity consistently across platforms.

Above all else I am bustling with compelling, innovative and prescriptive ideas to help your brand stand out from the crowd.

Many thanks,


  • Look Instazine 2018

  • Look Influencer Network 2016

  • Social-led campaigns: #GetRealIssue; #MyBodyMyLook and #BeNice 2016-2018

  • UGC and expert-verified Beauty Advisor community 2016

  • Now’s 99p Wardrobe initiative (resulted in 50% increase in engagement and UK uniques)

  • Founded Now’s inaugural Feel Good Fashion Awards


GRADUATE DIPLOMA London School of Journalism

BA(HONS)HISTORY: 2.1 Exeter University

A-LEVELS: AAC + Academic Scholarship

GCSEs (11 at grade A-A*)