SENIOR content EDITOR
An award-winning, commercially-minded Editor with more than a decade’s experience across digital and print within the fashion and beauty industry. I am highly proficient at both implementing and adapting content strategy across platforms and categories, alongside the management responsibilities of leadership and effective budgeting. Extremely detailed-orientated, I perform particularly well to deadlines and am an expert in content optimization, helping to evaluate, evolve and harness brand identity consistently across platforms.
I believe that authentic, engaging content is the first step in building brand loyalty and better understanding an audience in real-time - as well as ensuring that clever, prescriptive ideas cut through all the noise. Brand communication is a role I feel tremendously passionate about and I pride myself on creating engaging and innovative content that effectively bridges the gap between commercial and consumer. Most recently I was Editor-in-Chief of Look magazine and Look.co.uk where I ran multi-faceted campaigns, deciding everything from corporate communications and strategic marketing to creative media, distribution, brand ownership, and team management across social, digital and print.
Brand transformation; Omni-platform storytelling & editing; Commercial/creative media; Social media; newsletter strategy; Cross-platform content marketing; E-commerce & affiliates; Data analytics; Management; budgets; Shoot direction; Celebrity interviews; Live blogging
Executive Content Editor | Fabled by Marie Claire (2018 – present)
Editor-in-Chief | Look magazine/Look.co.uk (2016-2018)
Style Content Director | Now magazine/celebsnow.co.uk (2013-2016)
Online Style Editor | Mirror Online (2011-2012)
Shopping Editor | heat magazine / heatworld.com (2006-2011)